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Blog » Custom Mailer Boxes: Sizes, Uses & Pricing Guide UK
All of us are familiar with the fact that first impressions happen fast, but in online retail, it happens right at the doorstep. Before a customer opens the box and sees the product, your packaging is the only first physical interaction they experience with your brand- meaning the wrong choice of box is a major missed opportunity. To stand out in today’s highly competitive marketplace, custom mailer boxes have evolved from a luxury reserved just for retail giants to a compulsory requirement for every brand.
A custom mailer box is a self-locking cardboard container that is intended for shipment via postal or courier services without the need for an additional outer box. In contrast to standard brown shipping boxes, custom mailer boxes feature your logo, brand colours, and artwork printed right onto the material. What makes a mailer box custom is its custom dimensions, print, and structure. Custom dimensions reduce void fill, safeguard products, and save dimensional weight fees from carriers. Custom print is a digital or flexographic printing of your artwork, logo, and brand palette in full CMYK colour with optional finishes. Different inserts and glass cutouts can be added to create a custom structure based on your product and the purpose of unboxing.
Custom packaging is not all about protecting the product; it’s about navigating the landscape of shipping and balancing the presentation and budget.
Custom mailer boxes are versatile and have multiple uses, and some of them are described below:
Organise your multi-piece educational or art kit in one safe package
Impress your clients with luxury gift items using presentation boxes or gift card boxes.
Safely showcase and pack your bakery in an easy-to-use tuck-style package using options like cupcake boxes and cookie boxes, etc.
Online orders like clothing, skincare, electronics, etc. are shipped in custom mailer boxes.
For curated mindful wellness bundles such as snacks and beauty products in a themed monthly package.
Keeping Medical & Healthcare kits and Pet care kits safe.
Selecting the right size for mailer boxes is an extremely crucial and critical decision in the e-commerce world. It interlinks the customer experience, product protection, and cost efficiency altogether. The packaging size you use is not just about having a nice box. The expense and environmental impact of your shipment depend on it. Choosing the correct size helps ensure your items are not damaged during delivery and prevents overboxing to avoid waste of space.
Here are the benefits of choosing the correct size mailer boxes:
The smaller the box, the less volume it occupies. This means the freight cost will be less.
Empty and extra space can cause product movement within the box, causing damage to it.
Customers are conscious about the environment. It makes them look bad when they receive such a small product inside such a big box. Moreover, it also results in the generation of waste, which is not good for a person’s social reputation.
Smaller boxes will need less material for production and less fuel for transportation.
Yes, it’s an undeniable fact that your packaging is the first strong impression of your brand on your customer. But there’s another fact: you cannot jeopardise your profit margins just to get that “wow factor” unboxing experience.
As a UK e-commerce business owner, you must need answers to these two questions:
“How much do custom mailer boxes actually cost? “ &
“How to get the best price?”
For UK-based businesses, the cost of custom mailer boxes usually comes in the price range of £0.10 to £1.80 for each unit. As the prices vary greatly due to the design of the mailers themselves, this guide seeks to outline their true costs.
Your cost per box will be determined by how many you purchase because packaging manufacturing is all about economies of scale. Here is a rough guideline of what you should expect to pay per piece at different quantities
Lastly, finding the ideal custom box for your UK-based company is about achieving the right balance of considerations of sizing, design, and financial budgeting. As explained in this guide, sometimes it can come down to a matter of millimetres between securing a very cost-effective Royal Mail Large Letter service and being faced with an unpleasant surprise in terms of Small Parcel surcharges. Premium Custom Boxes have become an absolute necessity for any brand and are one of the best ways to advertise your company. Contact us if you are looking for high-quality custom mailer boxes for your brand at wholesale rates.
