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Home » Blog » What Are Custom Packaging Boxes? A Complete UK Guide
Custom packaging boxes have reinforced the importance of first impressions – your branding journey reaches its end at the doorstep of your customers when they look at the customised packaging. Custom boxes have become the bedrock of modern branding, offering a way for businesses to protect their products while projecting a robust brand identity. A diverse range of packaging has opened up many doors for brands, which allow them to tailor their packaging design, with an aim to match their packaging to the product, industry, and target audience.
Above and beyond protection, custom packaging plays a pivotal role in shaping a memorable unboxing experience. A vibrant custom design regulates a positive customer perception about the brand. Studies have been conducted and they repeatedly show that attractive custom packaging influences repeat purchases and social sharing. Choosing the right box matters, because it involves weighing other factors at scale, which include the box type, printing method, sustainability, and cost-efficiency.
In this comprehensive guide, we will walk you through the main types of custom boxes, how to choose the right type of material and finishes, and practical tips that allow you to make your choice while maintaining a balance between design, durability, and most importantly – your budget. That is because Premium Custom Boxes believes in the sustainable upward growth of small businesses. Therefore, we have no minimum order requirement for placing an order.
Today’s modern market allows you to choose from a wide array of options. From corrugated mailers and custom packaging for small businesses to rigid gift boxes and eco-friendly kraft packaging, today’s industry allows you to dive deep into the art of product and box matching to come up with a unique combination of attractive visuals and sturdy packaging. Your packaging is a personal statement for your brand and serves to help your business grow to new heights.
Kraft is considered to be one of the most durable paper materials in the industry. Although lignin is removed from the wood fibres during processing, most of the cellulose fibres are retained, which impart the kraft its remarkable strength. Therefore, kraft is durable and tear-resistant.
Cardboard (also called paperboard) is composed of a lightweight paper sheet without corrugated flutes. This makes paperboard smooth and highly printable – a highly sought-after quality for cosmetics and pharmaceutical companies. Vivid and vibrant colours that catch the attention of potential customers can be printed with UV and digital printing.
Corrugated board is specifically engineered to cater to the needs of shipping and storage companies, as it is tough and able to survive rough handling. It is a fluted medium between liner boards that serves to cushion potential impacts that might come from freight handling. Custom mailer boxes are especially popular amongst e-commerce companies and are considered the simplest form of corrugated board, as they have only one layer of fluted medium.
You can choose to include more than one fluted medium between liner boards. If so, your corrugated board box would have a greater number of liner boards to cover the additional layers of fluted medium.
Rigid boards represent the premium usage of custom packaging boxes to make rigid boxes, as they are mostly utilised as gift boxes by top-tier brands. Chipboard is used to give rigidity to this kind of board.
Custom boxes can be made using boxboard, and most shipping carriers prefer it, because it is tough and can be made into foldable cartons. Almost all kinds of printing can be utilised.
Custom printing has become an essential component of elevating your brand identity. Vivid colours make the product more appealing, and the number of repeat purchases made by customers see an upward spike.
Custom packaging boxes can be best represented through gravure printing, as it delivers exceptional quality for large-volume production orders. It has the attribute of bringing brilliant colours and vibrancy to your custom box
UV printing is the equivalent of gravure printing. It is highly sought-after if you wish to bring exceptional gloss and glow to your custom box.
Offset printing is the most ideal option for very large-volume production runs (i.e., 10,000+ units). Subtle colour gradients and photographic images can be rendered with remarkable clarity and richness with offset printing.
Flexographic printing ensures optimal ink distribution to allow correct colour gradient across the surface of your custom box. It is the preferred form of printing if you need swift throughput across your production run.
We offer add-on features to increase the visual and tactile appeal of your custom packaging. A variety of options is available to add to your design and make it more appealing to your customers.
Most suppliers often conceal the fact that their custom boxes delivery pipeline is designed to drain your budget and has the potential to disrupt operations. Shipping inefficiencies are commonly reported, as careful consideration is not given to box and product size dimensions, leading to additional costs for freight handlers.
We help you navigate these challenges by providing a balance between brand aesthetics and practically-suitable logistics.
As mentioned earlier, we place no requirement for minimum order, in an effort to help support the growth of small businesses.
Our specialised tools, dielines, and printing plates allow us to keep upfront fees to a minimum, propelling customers to book their order with us.
Designing a box of large dimensions can cause you to pay for extra shipping charges and wasteful void fill, and increase the likelihood of your box fidgeting freely during shipment. Conversely, a tight box is prone to causing damage to your product. We strive to keep the box and product dimensions perfectly aligned, so your box and product remain in their pristine condition throughout shipping. Our efficient supply chain solutions leave no room for manufacturing delays or stockouts.
Extend your brand identity with custom packaging boxes to enhance the customer unboxing experience and improve your marketing strategy. Whether you require eco-friendly kraft packaging, the robustness of rigid box packaging, or the durability of corrugated custom packs, your choice of the right box depends on the product type and how you want your customer to feel when they open their box.
By going through the box materials and printing methods explained in detail in this guide, you are better-equipped to make a well-informed decision for your custom packaging order that strengthens your brand’s recognition.
We have ISO-certified and FSC-approved packaging that takes your brand’s recognition to higher levels with exceptional quality at relatively cheap rates. Ready to design packaging that lands a killer impression? Shop custom box templates now!
No, mailer boxes are the go-to option for e-commerce packaging.
No, the fee for add-ons is charged based on your custom order.
No, it is mostly useful for restaurant deliveries. Boxboard is the preferred material for heavy-duty shipments.
Yes, we recommend these coatings to protect your designs from wear and tear that comes from shipping.
